TY  - JOUR
A1  - Budur, Taylan Budur
ID  - eprints_ishik_edu_iq137
PB  - Ishik University
EP  - 250
IS  - 2
VL  - 5
TI  - Analytic Hierarchy Process to Evaluate Corporate Image, Trust, and Switching Cost of GSM Operators: A Case of Kurdistan Region of Iraq
JF  - International Journal of Social Sciences & Educational Studies
N2  - Aim of the research is to select best GSM service provider in Kurdistan Region of Iraq. For this purpose, 515 data from GSM service users have been collected via a survey questionnaire, which contains trust, corporate image, and switching cost impacts on customers? satisfaction. The results were evaluated initially by AMOS 23 and according to these results, the importance of each dimension have been determined. Secondly, the importance levels of the dimensions were evaluated through analytic hierarchy process to understand the best brand in the market. Finally, the managerial impacts of the study were defined for the market.
SN  - 24091294
KW  - AHP
KW  -  Trust
KW  -  Corporate Image
KW  -  Switching Cost
KW  -  Telecommunciation Service
SP  - 241
AV  - public
Y1  - 2018/12//
UR  - http://dx.doi.org/10.23918/ijsses.v5i2p241
ER  -